Analyzing ad Essay Example | Topics and Well Written Essays - 750 words

Analyzing ad - Essay Example An advertisement is effective if it has passed on the linguistic message, denoted image and connotation image to the viewer. (Thesis) Here an advertisement printed in 2010 by Monsanto is analyzed for its linguistic message, denoted image and connoted image. The advertisement is of a middle aged African American who is standing with a field and harvester in his background. The advertisement has some texts too. The linguistic message , connoted image and denoted image can be thus further analyzed as follows; The text on the advertisement has some deep messages. The text projected on image directly gives a connotation to the image. There are two texts written on the image. One placed on the farmer’s shoulder and says, â€Å"America’s farmers grow America.† This gives out a connoted message that has been developed non-verbally. The phrase accentuates the farmer for his work and uses agricultural terms. The placement of the text also depicts conciseness. This connotation signifies the consciousness of the farmer. The other â€Å"Thanks a Million. Make that 11 million. Thanks to advanced farming practices, America’s farmers reduced their CO2 emissions 11 million tons in one year. That’s the same amount produced by 1 million SUVs. Few industries have shown such respect for the environment.†Now a new connotation is implied where the farmer is symbol of environmentally sound practices. He is also a symbol of industry. However the ad also gives out a co nnoted image. The connoted message in the advertisement is explicit in nature. According to (Chan) â€Å"Conversely, the connoted message is the culturally-laden text with its appeal to the writing and rhetoric of the photograph†. This ad shows a middle aged African American man standing in forefront with a field as the background. The man is looking to the distance with his head up and has an expression of thoughtfulness on his face. Over his shoulder a piece of machinery which is a harvester is

Picture Description Essay Example | Topics and Well Written Essays - 500 words

Picture Description - Essay Example Mai describes having encountered discriminatory glances; comments and treatment from people who deemed her delinquent simply from her new look. For instance, she recalls getting late to school and on requesting the vice principal for a pass, she got a stern warning. During a music performance, shortly after her radical change in appearance, the audience focus less on her ability to perform and more on her look. Even though she overhears parents warning their kids not to be like her, she gets a complement from her friend’s father. This makes her realize that is still the same person she was prior to the transformation. The incident also bolsters her self esteem and confidence, reaffirming her identity (Davies 335-336). The other text to be compared with Mai Goda’s â€Å"Still me Inside† is based on â€Å"Zits†, a popular cartoon strip, which describes the life of a teenager named Jeremy Duncan. The comic strip under scrutiny, â€Å"my folks never let up about my clothes† depicts Jeremy engaging in an argument with his mother over his mode of dressing. The mother is unpleased that Jeremy does not tuck in his shirt, while he asserts that his way of dressing reflects his identity. He insists that he is an individual, and has to be autonomous. The irony in the comic strip is that when his friends show up, they are all dressed the same way (Davies 333). The principal message in both the cartoon and the narrative is that, adolescents tend to undergo numerous conflicting emotions about their appearance. Characters in both works, that is, Jeremy and Goda uphold the perception that their appearance defines their identity. For instance, Mai feels invisible by being conservatively dressed, an emotion that prompts her to change in an attempt to get recognized and fit in with the other teenagers. Likewise, Jeremy feels the urge to dress in a manner that does not set him apart from his friends, even though he claims otherwise. Both the narrative and the cartoon serve to